The attribution of human feelings and beliefs to inanimate things is called anthropomorphism. It is important to keep this principle in mind and make use of it when creating responses that resonate with people. Consumers will become frustrated with a bot similar to how they would with a human if their queries don’t produce a helpful response. They always want to receive the right response at the right time. Anything less than that will lead to frustration. There’s more than the technology to consider when building out a chatbot. Be intentional about your bot’s personality so that it can produce the best results for your company.