Daily updates of news, research and trends by UPCEA
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Thursday, August 16, 2018
If data is the answer in higher ed, what is the question? Empowering leaders to make informed decisions requires more than a four-letter word - Richard L. Riccardi, University Business
In this era of increased accountability, diminishing resources and fierce competition, institutions have begun to see a culture of data-informed decision-making as a necessity instead of a luxury. Making good decisions depends on quality data and less on intuition or anecdotes. The days of telling a good story with no concrete evidence to back it up are numbered. Too often leadership’s default answer to a problem is “we need data” without truly understanding what the question is. At a recent enrollment meeting, a vice president emphatically stated that students do not read their emails, and the immediate response from the room was a request for data. Upon further discussion at subsequent meetings, the real question emerged: How can we get students to respond to the important emails we send?
https://www.universitybusiness.com/article/if-data-answer-higher-ed-what-question