How Alexa and Siri are changing SEO: AI and Voice Search - Tom Desmond, ClickZ

Alexa, how is AI-assisted voice search changing the SEO landscape? It’s putting more emphasis than ever on conversational content, integration with Google Maps, and dominating the SERPs.  As smart speakers like Google Home and Amazon Echo become more popular and available, people are beginning to use them to conduct searches. Because smart speakers aren’t linked to a screen or display of any kind, users only receive a verbal response to voice searches. That response is often based on a single search result—chosen by the AI assistant in an unseen selection process that takes only a few seconds. A page two or even top five ranking isn’t what it used to be. As voice search gains traction, being number one becomes more important than ever. https://www.clickz.com/how-alexa-and-siri-are-changing-seo-ai-and-voice-search/215982/