Tuesday, August 8, 2017

Is it time for a QR code comeback? - Rebecca Sentance, ZD Net

Remember QR codes? Those blocky, black-and-white graphics that take you to a URL when scanned with your phone were everywhere from about 2011 to 2013. Brands splashed them across posters, put them in shop windows and integrated them into creative advertising. But despite the ostensible usefulness of QR codes in linking the offline and online worlds, QR codes have since mostly died out, due to a combination of poor implementation, subpar technology, and a lack of native support for QR codes in smartphones. In the meantime, QR codes have taken off in China in a way they never achieved in the west, where they’re used for everything from payments to exchanging personal details, proving that it’s possible to make a success of QR codes when they’re approached with a truly mobile-first mindset. https://www.clickz.com/is-it-time-for-a-qr-code-comeback/112196/

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