Friday, July 14, 2017

How Amazon’s Purchase of Whole Foods Highlights the Hybrid, ‘Omnichannel’ Future of Higher - Sean Gallagher, EdSurge

Given that success in all things online, it’s worth noting how much of Amazon’s recent bets involve establishing a brick-and-mortar presence. For years, Amazon has been strategically investing in physical presence, including fulfillment centers closer to its customers and recently piloting brick-and-mortar bookstores. The strategy is that the online and offline commerce worlds are converging in unprecedented ways, not just in selling groceries but in all kinds of areas. There’s a lesson for higher education, about the importance of offline channels in a digitally-driven economy—and a moment to reflect on the impactful trends that have materialized in the online education market.

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