Social media has redefined college recruitment - Jarrett Carter, Education Dive

In 2015, more than 40% of college admissions officers said that they used the social media profiles of prospective students for recruitment research, a nearly 400% increase from similar efforts gathered in a 2008 survey and signs of an evolving trend in the world of competing for enrollment success. Many admission officers use the profiles as a verification method for academic achievement, criminal background, or to see patterns of potential behavior that may not fit with a specific campus environment. More than 30% of admissions officers reported that information found on the profiles, positive or negative, impacted their admission decisions on potential students. http://www.educationdive.com/news/social-media-has-redefined-college-recruitment/436654/