Thursday, February 9, 2017

Hey, Siri, Do My Homework! - Rimma Kats, eMarketer Daily

Digital assistants are becoming a part of everyday life, and many people—primarily teens and millennials—use them regularly. Accenture polled 25,996 internet users worldwide ages 14 and older and asked about usage voice-enabled digital assistants. For the most part, younger respondents use voice-enabled digital assistants more frequently than their older counterparts. For example, nearly a third of respondents ages 14 to 17 said they use them regularly. Respondents ages 18 to 34 are more interested in AI than older respondents, but just 23% of these older millennials use the technology regularly.

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