Thursday, January 12, 2017

10 must-haves to appease online students - MERIS STANSBURY, eCampus News

Large-scale survey recognizes often-contradictory demands from students; offers recommendations for programs. Higher ed online students expect a lot from their programs; but with every student’s unique expectations and desires, how can institutions not only rise above the competition, but offer the best online learning options for their students? Those are the questions a joint survey–conducted by Learning House and Aslanian Market Research of 1,500 individuals part of higher ed online learning programs nationwide–aimed to answer in its fourth annual survey. The third most appealing marketing message among the group sampled was “a high job placement rate.” Online learning must also be major- or program-driven, as 60 percent of respondents indicated that they selected their program of study first and then considered institutions.

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