Wednesday, December 14, 2016

Harvard Professor Swaps Content For Connections In EdTech Strategy U-Turn - Adam Gordon, Forbes

There are three seemingly rational behaviors that companies follow, that turn out to be flawed, they miss or undervalue connections. Connecting people. Connecting products. Or connecting decisions. Professor Bharat Anand teaches digital strategy at Harvard Business School, yet when he came to co-developing the HBS digital education business (HBX) he fell headlong into the very trap he tells leaders to avoid. That is to say, the content trap. In The Content Trap (Random House, 2016) Anand shows how the primacy of connections in the digital era—across users, across product and services complements, and across the firm and its specific context—puts three previous holy cows of business strategy to the sword. In other words, these flaws are all of a kind: they miss or undervalue connections. Connecting people. Connecting products. Or connecting decisions. http://www.forbes.com/sites/adamgordon/2016/12/04/harvard-hbx-edtech-digital-strategy/#2c715eff1b4c

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