A new study examines social media engagement among U.S. colleges and universities - eCampus News

College and universities can see how they stack up in terms of social media engagement using a new study that ranks the effectiveness of social media across higher-ed institutions. The study of 338 colleges and universities revealed key insights in who is driving the most engagement with social media–including Twitter, Facebook and Instagram–and showed which universities are winning at engaging their audiences via social. Engagement is defined as “measurable interaction on social media posts, including likes, comments, favorites, retweets, shares and reactions.” http://www.ecampusnews.com/technologies/social-networking/social-media-engagement/