Monday, July 25, 2016

9 Fresh Ways to Promote Your Online Course - Monica Montesa, Business2Community

At the end of the day, the success of your online course is directly tied to how valuable it is to your target audience. If your course isn’t helpful, no amount of promotion and advertising dollars will make up for that. And unfortunately, you’ll see that in your metrics when you don’t meet your goals. From the get-go, you should be confident that the course you’re encouraging them to sign up for is something people want. If you think you might need to go back and make some updates, I encourage you to do that now before you put in the effort to tell the world about it. Another thing: Before you start promoting anything, make sure you have clearly defined goals for your course. What action do you want course attendees to take after the course? How many people do you want to sign up for your service or purchase a product? Whatever it may be, this will have a significant impact on your promotion strategy. To keep your plan targeted, you want to make sure you’re meeting people where they are.

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