Marketing could become the most expensive part of higher ed - Tara García Mathewson, Education Dive

Colleges and universities are spending more money on recruitment to attract students in an increasingly competitive field, and Noodle Partners CEO John Katzman calls it an arms race in need of regulation. For Inside Higher Ed, Katzman writes that people are paying attention to the spending spree on campus amenities but not the runaway costs of student recruitment, which ultimately increases the cost of higher education without improving services for students. Katzman suggests a bill that would limit subsidized student loans to the actual cost of education or a new U.S. Department of Education regulation that would limit tuition sharing deals at schools whose marketing budgets get too high. http://www.educationdive.com/news/marketing-could-become-the-most-expensive-part-of-higher-ed/417777/