Tuesday, April 5, 2016

Virtual Reality Is Cool; This May Be Bigger - DAN GALLAGHER, Wall Street Journal

Augmented-reality devices like Microsoft’s HoloLens are still a work in progress, but they may bear more fruit for investors. Augmented-reality technology mixes the real world with objects that aren’t really there. Investors contemplating the “next big thing” in tech should appreciate the irony in this. At the moment, virtual, not augmented, reality has the spotlight. VR made a splash this year thanks to the technology’s early focus on videogames. Augmented reality, on the other hand, will have to wait. While some companies sell specialized, expensive smartglasses for businesses, major efforts remain shrouded. Microsoft, which holds a developers conference this week, plans to get its HoloLens device to developers later this year. A market launch is a way off. Google’s on-again, off-again smartglasses project is apparently back on again, though details aren’t known. http://www.wsj.com/articles/virtual-reality-is-cool-this-may-be-bigger-1459099968

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