Friday, February 5, 2016

New Blackboard CEO Bill Ballhaus Reflects on His First Weeks at the Helm - Dian Schaffhauser, eCampus News

Ballhaus likes what he sees at the company he now leads, especially the breadth of its offerings and its capabilities. Analytics is an exciting new space for us and for our clients. When we think about what our clients are really trying to accomplish, it's outcomes — and the ability to use analytics to help them improve those outcomes. For instance, I just met with one of our customers, which is one of the largest universities in the world in terms of student count. A big challenge is that they have hundreds of thousands of passive students. So getting through the heart of understanding why they're passive, what has happened, some of the trends that led them from being active to being passive and things they can do to bring those passive learners back into the active educational community to improve outcomes, is a great example of the role that analytics can play in improving our client's ability to achieve better outcomes .It's an area that we'll continue to invest in and continue to develop.

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