Monday, October 19, 2015

Wall Street Journal enters e-learning space with business English tutorials for subscribers - mUmbrella

The Wall Street Journal has launched a subscription-based online tutorial service to help people speak better business English. The service, called Newsmart, takes articles and videos from the Journal, and users must complete comprehension, grammar and vocabulary exercises about these stories. The service is gamified, with a leadership board function encouraging competition between users. The service costs $7.50 a month for a subscription online or as an app for Android or iOS phones. Newsmart is available to individuals or companies, which can sign up for Newsmart Pro, an advanced version with data analytics that monitor performance against international English certifications such as TOEIC and TOEFL.

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