Fixing the Online Plumbing - Carl Straumsheim, Inside Higher Ed

Columbia University’s engineering school is experiencing a surge of interest in its online programs after partnering with a start-up that promises to find universities the online students they should be enrolling in the first place. Ranku’s pitch to universities such as Columbia is that they don’t need to give up a large portion of their tuition revenue in return for marketing services, founder and CEO Kim Taylor said. Colleges -- especially the larger universities and state systems Ranku aims to work with -- already get plenty of web traffic from students interested in their programs, but the problem is that they don’t know how to convert that traffic into requests for information and ultimately more applications, she said. https://www.insidehighered.com/news/2015/05/26/ed-tech-start-ranku-pitches-increased-online-enrollments-sans-marketing-dollars