Big Data, an Evolution in Higher Education's Technology Landscape: A Q&A with John Ittelson - Mary Grush, Campus Technology

Higher education has always been involved in data and data analysis. Using big data analytics, we now have the ability — at least the potential — to ask and answer many more relevant questions, both in aggregate and about a particular student. To be able to meet the needs of a given student, you have to know their preferences, strengths, weaknesses, their goals and desires — an elaborate array of facts that can be brought together as never before, with big data analytics. Some of this data may be collected directly from the student; other data may be taken from observable behavior and student choices. Either way, we are using big data analytics to provide better service to the individual student. http://campustechnology.com/articles/2014/05/28/the-big-data-evolution-in-higher-ed.aspx