Tuesday, September 10, 2019

The advantages of social media for college presidents - Marylouise Fennell and Scott D. Miller, University Business

When Scott Miller was appointed president of Bethany College in 2007, he and Marylouise Fennell created and tested a long-term social media strategy. The strategy focused on reinforcing the brand of a nationally ranked liberal arts college in a rural section of West Virginia, and on further engaging an already loyal base of alumni and friends. In 2015, Miller was appointed president of Virginia Wesleyan University. Here, he has established multiple social media platforms that he uses as president. This is in addition to his visibility through regular e-cards, e-blasts and opinion pieces; monthly presidential e- letters; a weekly online newsletter; and online commentaries for The Virginian- Pilot, HuffPost and other news outlets. Among his platforms are Flickr, LinkedIn, Facebook, Twitter, Instagram, and a daily blog about campus life that feeds into the university’s website.
https://universitybusiness.com/ub-op-ed-the-advantages-of-social-media-for-college-presidents

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