Why edtech companies should care about Amazon's emergence in education - Matthew Lynch, tech edvocate

Amazon is a recent newcomer to education, and edtech companies should take note and care about this new direction for the global retailer.  In an arena where Microsoft, Apple and Google have been the main players, Amazon is quickly moving ahead in education. As the world’s largest retailer, Amazon’s mission has been clear: reach out globally, put the customer first, and offer the greatest product selection with the best service. That’s what they are doing in education, too. Now edtech companies can take advantage of Amazon’s strategy by partnering with Amazon Web Services. http://www.thetechedvocate.org/edtech-companies-care-amazons-emergence-education/