Daily updates of news, research and trends by UPCEA
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Friday, November 17, 2017
How the technology behind Bitcoin could change marketing forever - Jeremy Epstein, ClickZ
In the mid ‘90s, marketers heard about email and the web. Ten years later, it happened again, with Facebook and Twitter. Finally, they began to understand and adapt to the implications that customers are connected and empowered in a way previously unimaginable. Marketers who recognize that blockchains represent another seismic shift have a large opportunity in front of them. History may be repeating itself.
https://www.clickz.com/blockchain-marketing-how-the-technology-behind-bitcoin-could-change-marketing-forever/114114/