Wednesday, September 13, 2017

The one thing higher ed should really invest in to reach millennials and gen Z - GARY KAYYE, eCampus News

Higher education institutions often make the mistake of investing in exorbitantly expensive products they don’t need. If the higher ed market really considered the generation it serves, it would make a better cost-benefit analysis. For example, I use the completely-free Facebook LIVE in all of my classes, while my university has spent thousands of dollars on alternative solutions that are impossible for the average person to use and require an AV tech to launch. My students are familiar with Facebook. They are already on it in their daily lives. It’s free. And, let’s face it, sometimes college students don’t want to get out of bed and get dressed for class. So, Facebook LIVE allows them to never miss a class. As a professor, I am using the technology to adapt to them, instead of having them adapt to me. Remember, I’m the old person in the room, not them. https://www.ecampusnews.com/campus-administration/higher-ed-invest-reach-millennials/

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