Saturday, July 29, 2017

Report: Millennials and Generation Z are Changing Media Habits - Richard Chang, THE Journal

A recent study states that younger internet users, the so-called Generation Z (ages 13 to 17), are moving away from text-based content online, as well as television, while increasing their time with video and social media. These findings come from a March 2017 survey by content provider and streaming solutions company Fullscreen and market research firm Leflein Associates, which polled 1,173 American internet users from ages 13 to 34. Both the millennials and Gen Z respondents were more apt to say they were “spending more time streaming full-length TV shows and movies, and similar percentages said they were spending more time with short online video,” according to a report by eMarketer. https://thejournal.com/articles/2017/07/17/report-millennials-and-generation-z-are-changing-media-habits.aspx

No comments:

Post a Comment