Saturday, July 15, 2017

Have Media Habits Changed Among Millennials and Teens? - eMarketer

Millennials say they are spending more time with video and social, but they are not necessarily cutting back their time with other media. But according to a recent study, younger internet users, those ages 13 to 17, are shifting away from text-based online content—and a bit from TV—while spending more time with video and social. Change* in Usage of Select Media According to US Teen vs. Millennial Internet Users, March 2017 (% of respondents) The data comes from a March 2017 survey by streaming solutions and content provider Fullscreen and market research agency Leflein Associates, which polled 1,173 US internet users ages 13 to 34.

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