What are augmented reality apps, and how can they be used for marketing? - Rebecca Sentance, ClickZ

Over the past couple of years, augmented reality has emerged from relative obscurity to become one of the hottest topics in marketing. Historically, it has always been mentioned in the same breath as virtual reality (the two are usually referred to collectively as “AR and VR”), but next to virtual reality’s almost mystical potential, it was sort of the awkward cousin that no-one quite knew what to do with. But while VR is still finding its footing in the consumer market, AR has been launched into the limelight. With the viral success of Pokémon Go in 2016, everyone was suddenly talking about the possibilities of AR; and it now looks like it might be the next big trend in social media, with first Facebook and now Instagram showcasing innovative new uses of AR. https://www.clickz.com/what-are-augmented-reality-apps-and-how-can-they-be-used-for-marketing/111330/