Wednesday, June 28, 2017

Spoiler Alert: Millennials Can't Get Enough of Social Media - eMarketer

A new study from private software research company Qualtrics and venture capital firm Accel looked at how plugged in to social media internet users in North America, the UK and Australia really are. It found that many millennials haven’t gone more than five hours without checking social media. Internet Users in Australia, North America and the UK Who Haven't Gone 5 Hours Without Social Media, by Generation, Nov 2016 (% of respondents in each group). In fact, 42% of millennial respondents said they hadn’t lasted five hours without checking their feeds. (Time spent sleeping was excluded from the survey.) And unsurprisingly, millennials were less able to refrain from social media than their older counterparts. Just over one-quarter (26%) of Gen Xers hadn’t gone five hours without social media, while 29% of baby boomers said the same. https://www.emarketer.com/Article/Spoiler-Alert-Millennials-Cant-Enough-of-Social-Media/1015995?ecid=NL1001

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