Friday, June 9, 2017

11 ways to make your online course go global | Expert column - Sarah Cordiner, Inside Business

I have over 40 online courses, have built close to 1,000 courses for other people and have more than 7,000 students enrolled in my online courses in over 130 countries. Here’s some tips I’ve used to grow my global student base. Break it up into its smallest parts. Consumers are now in control of their knowledge because they have the power to jump onto a search engine and ask “How to xxx.” A great way to rapidly go global is to start providing your audience with those answers. If your content appears as the result for every “how to” question your audience has, then it is your courses they are going to buy. Here’s what to do: Write down every question your audience has on your topic, write a simple “tip” answer to each question and record that answer as a video.

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