What Is Digital Transformation, and What Does It Require? - eMarketer

Most executives agree that a digital transformation is necessary to remain competitive, keep pace with disruptive technologies and evolve with shifting consumer expectations. Still, many are unsure of how to start the process, or even what it entails. eMarketer defines digital transformation as the process by which business leaders harness the capabilities and advances of emerging technologies to digitally reinvent their company’s operations, products, marketing, culture and goals for future growth. https://www.emarketer.com/Article/What-Digital-Transformation-What-Require/1015854