Tuesday, May 23, 2017

What does voice search mean for your local SEO strategy? - Chris Camps, ClickZ

Voice search is a growing trend that has been pinging the radars of savvy search marketers for the last few years. In 2016, conversational AI company MindMeld surveyed smartphone users in the US, finding that 60% of users who used voice search had started using it in the last past year – indicating rising adoption rates. This is backed up by Mary Meeker’s 2016 Internet Trends Report, which found that Google voice search queries in 2016 are up 35x over 2008, now making up 20% of searches made with the Google Android app. Whereas regular searches usually just include keywords. In fact, Google is currently working to better accommodate these so-called ‘natural language’ queries. At the Google I/O developer conference last year, Google CEO Sundar Pichai revealed Google Assistant’s ability to handle follow-up questions without the need to re-state the context. https://www.clickz.com/what-does-voice-search-mean-for-your-local-seo-strategy/110541/

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