Thursday, February 2, 2017

Is your website prepared for Google’s mobile first index? - Jason Tabeling, ClickZ

This past November Google announced that it was starting to test indexing their mobile index as the primary index above desktop. Prior to this announcement Google was using the desktop version of sites to feed the algorithm despite the fact that user behavior has shifted towards the majority being mobile. We all know as consumers ourselves that this is the pervasive moment towards mobile isn’t going to stop anytime soon. People spend 177 minutes per day on their mobile phone. Google themselves admits that this, like hundreds of others that are ongoing, is just a test. They also have said that they expect various elements to change in their importance throughout this evolution. However for Google, this is a first step towards the future of search engine rankings changes. Are brands prepared and what changes need to be made to ensure that your rankings are preserved or increased? https://www.clickz.com/is-your-website-prepared-for-googles-mobile-first-index/108858/

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