Making data analytics work for you—instead of the other way around - Helen Mayhew, Tamim Saleh, and Simon Williams, McKinsey Quarterly

Does your data have a purpose? If not, you’re spinning your wheels. Here’s how to discover one and then translate it into action. The data-analytics revolution now under way has the potential to transform how companies organize, operate, manage talent, and create value. Advanced data analytics is a quintessential business matter. That means the CEO and other top executives must be able to clearly articulate its purpose and then translate it into action—not just in an analytics department, but throughout the organization where the insights will be used. http://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/making-data-analytics-work-for-you-instead-of-the-other-way-around