Google Recruiting Web Stars, Hulu for Virtual Reality Push - Lucas Shaw, Bloomberg

Google is entering what has quickly become a crowded marketplace, with products from Facebook Inc., Sony Corp., Samsung Electronics Co. and HTC Corp. Whereas Sony’s Morpheus headset is tethered to its PlayStation video-game console, Google is focused on mobile-based VR, whereby consumers snap their phones into a visor or headset. With the headset on, Daydream presents users with an array of apps, from YouTube to HBO Now. “Google’s Daydream will help advance mobile virtual reality,” said Oren Rosenbaum, a digital media agent at United Talent Agency who spearheads its VR effort. “Mobile virtual reality is what’s going to get the most people to strap things on their head.” http://www.bloomberg.com/news/articles/2016-08-23/google-said-to-recruit-web-stars-hulu-for-virtual-reality-push