Saturday, July 16, 2016

How Microsoft Uses Social Analytics, And How You Can Too - Andy Vale, Audiense

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. At the core of this activity is using social media data intelligently to extract smart insights. As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses. In this exclusive chat you will discover why social analytics is something every organisation should be looking at, how Microsoft are using it, and how you can start. https://www.audiense.com/interview-media-microsoft-uses-social-analytics-data-twitter-marketing-case-study-tips-you-can-too/

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