Sunday, May 15, 2016

Study: Higher ed falling behind fast in digital transformation - Tara García Mathewson, Education Dive

A study of college and university digital content management practices found schools are doing little more than publishing content, missing opportunities to deliver experiences and better engage students. Campus Technology reports the study, commissioned by five companies interested in higher ed digital business opportunities, found many schools overwhelmed by basic demands of maintaining the institution's web presence with little bandwidth to shift from content publishing to digital storytelling. Report authors expect many colleges and universities will not be motivated to improve their digital content until they see negative consequences in student enrollment, but researchers say that will leave them playing catch up.

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