Daily updates of news, research and trends by UPCEA
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Saturday, November 14, 2015
Young Adults More Likely to Own Smartphone Than PC - eMarketer
There is a proliferation of devices in the marketplace. When it comes to ownership, young adults ages 18 to 29 are more likely to own a mobile phone or smartphone than a desktop or laptop, pointing to how mobile is becoming an all-purpose device that users are increasingly relying on. According to a July 2015 survey by the Pew Research Center, ownership of desktop and laptops, game consoles and MP3 players among US young adults has dropped since 2010. Alternatively, smartphone ownership among these respondents has grown from 52% in 2011 to 86% in 2015.
http://www.emarketer.com/Article/Young-Adults-More-Likely-Own-Smartphone-Than-PC/1013202