Thursday, November 5, 2015

University takes 4 Steve Jobs steps to engage students - Meris Stansbury, eCampus News

A California school successfully improved enrollment thanks to a human-centered design system. Now, multiple others are following suit. When students have negative interactions with a school’s online systems, it hurts the brand and the bottom line—problems that are all too common in higher education. Luckily, there’s a relatively painless design fix that’s proven to increase enrollment. Steve Jobs built a corporate empire around the concept that tech products should be elegant and easy to use. Unfortunately, higher education didn’t get the memo. That’s what California State University, East Bay (CSUEB) Continuing Education (CE) discovered when it embarked on an ambitious program to overhaul the user interface of its existing systems. The problem wasn’t the systems per se—it was the way students were forced to interact with them.

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