Sunday, November 22, 2015

5 major trends in higher education’s use of social media - Meris Stansbury, eCampus News

A new report studies close to a thousand different institutions to provide a detailed snapshot of 2015’s dynamic college and university social media use. If you want to know how other colleges and universities are using social media today, know this: they’re using it like any other media-savvy millennial. From a spike in “giving days” and crowdfunding campaigns to a heavy focus on multimedia, higher education has become a social media heavy-hitter. But measuring success is another issue. The findings are part of a yearly report (currently in its sixth year) conducted by CASE, Huron Education, and mStoner, Inc.—written by Jennifer Mack, senior researcher at Huron Education and Michael Stoner, co-founder and president of mStoner—on higher education’s refinement, prioritization and expansion of their social media habits.

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