Value of MOOCs more nuanced than completion rates - Tara García Mathewson, Education Dive

Kennesaw State University in Georgia has dubbed its entry into the world of massive open online courses a success — not by the traditional standard of course completion, but based on branding, student access, and return on investment. According to eCampus News, MOOCs have increased the brand visibility for the university and expanded student access to KSU course materials. Researchers also measured the ROI, defined by the number of MOOC participants who later enrolled in a university program, and in the first year, KSU far exceeded its goal to simply break even. http://www.educationdive.com/news/value-of-moocs-more-nuanced-than-completion-rates/407548/