Daily updates of news, research and trends by UPCEA
Click on the URL at the end of posting to visit the relevant article or website mentioned in the post.
Wednesday, August 26, 2015
How Coursera Cracked The Chinese Market - Dhawal Shah - Tech Crunch
Coursera announced in July that they crossed 1 million registrations as China became their second largest market, overtaking India. Most U.S. consumer Internet companies have a hard time breaking into China. Cultural differences and the Internet firewall are a huge barrier to entry. Even tech giants like Google, Facebook and Twitter have pulled out or found themselves on the wrong side of the Chinese firewall. So how did Coursera, a relatively young company, achieve this significant milestone?
http://techcrunch.com/2015/08/21/how-coursera-cracked-the-chinese-market/