Friday, July 17, 2015

Four Ways Universities Make Money From MOOCs - Edsurge

A white paper from Extension Engine outlines four revenue models, based on a survey of 136 US colleges and universities. The most popular revenue source, used in 71 percent of the schools in the survey, comes from offering for-credit online courses that students pay for. Fifty-eight percent of schools compete for grants to support research on new online pedagogy and course delivery, but the report says “expenditures on these efforts are typically high and go largely unrecouped.” The less popular—but more “novel”—strategies, according to the report, involve the use of MOOCs as a recruiting tool for pre-matriculated students, and as a new way to maintain an active alumni community (and generate more donations).

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